In the true Glastonbury spirit of "taking a year off to let the grass grow", 2017 see's the London Sync Sessions move to Barcelona. In collaboration with our friends at Future Music Forum, we will be bringing the same pulsing debate and top tier networking to the sunny streets of Spain's Catalonian capital.
We're packing our suncream and heading into the European market to bring together like minded individuals and colleagues for a celebration and progression of what is a beautifully multi-cultural industry. With a focus on Europe, special guest appearances, live shows and more, this promises to be the most spectacular L(B)SS yet!
Keep an eye out for a host of panelist/talk announcement's along with special hotel deals, evening parties and showcases.
The LSS Mission
After launching in 2015, the two day conference has welcomed over 300 industry professionals from all over the world in consecutive years. The London Sync Sessions has fast become the UK's must attend event for professionals from every side of the sync industry. By-passing the standard "how-to's" and regurgitated standard sync spiel, LSS has been at the fore-front of industry issues, flashpoints and needs. In-depth debate, constructive arguments and professional conflict is at the heart of what LSS is.
Business is formed by relationships, the event hopes to cultivate these whilst giving an in-depth understanding of the state of this ever evolving part of the industry.
2017 Confirmed Speakers
With a host of speaker updates to follow in the coming weeks please keep your eyes peeled for some huge names and contributors to the sessions.
Global Head of Sync & Brand Partnerships
Thanks to our friends at Estrella.
All guest will receive complimentary Estrella brews for the duration of the Conference.
Brewed according to the original 1876 recipe. Estrella's signature premium Lager.
Estrella Bock DAMM
A delicious full dark lager.
Citrus from spanish lemons joins the classic Estrella brew to attain the smooth flavour of the most refreshing shandy you can find.
*(Whilst we appreciate free beer and sun is a great combo. We would ask you drink responsibly and keep hydrated at all times.)
14th September - Estrella Loft
11..00 - 12.00
Publishers & Labels. Who pays the bills?
We’re pretty rock n roll here at LSS. The underground, post grunge, pop-up restaurant titans of industry conferences some might say? But what do we love more than an unreleased Stone Roses B-side?…Facts.
We thought it best to all start on the same page. In an industry full of subjective opinions and hear-say, what do the numbers/facts say? What's the current state of sync and where is the money coming from? Zach Fuller from Midia Research presents the findings of their latest Global sync analysis report.
With new entertainment paradigms opening across YouTube and SVOD services, publishers and labels are being forced to adjust to this new sync landscape away from the traditional models of TV and advertising. This panel will include an assessment of the distinctions in publishing and label sync revenue over the past few years, addressing emerging markets and new revenue streams, as well as how both aspects of sync licensing are revising their business models.
12.30 - 13.30
Syncing outside the box.
With 500 hours of content going up on YouTube every minute, the online platform space has the potential to be a huge revenue generator for the commercial music industry, and yet it is dominated by low cost stock music sites.
Our panel look at the possibilities and pitfalls of a sync music market online.
1. Scale vs Substance - Can massive scale transactions trump high value syncs?
2. Protection vs Progress- Do artists and rights holders need to lose control to gain revenues?
3. Influencer vs Agency - With traditional advertising models on the wane, how does the sync music business monetise the new market? And how can artists become influencers?
4.Video vs Music - Can the battle for higher royalties be won and is the music business doing enough to create its own platforms in the online space?
5. Big vs the Little - How do the smaller Independent labels and artists win a share of the market?
Justin "Commie" McMullen
13.30 - 14.30
14.30 - 15.30
Goodvertising, CSR and the music industry: A cynic's guide to saving the world.
This discussion involves ad agency producers, production companies, music supervisors and rights holders around the trend towards ‘goodvertising’. The way in which music contributes, how the music industry responds to charity requests, and how we can collaborate better on this type of production. Can we do more, and better? Does the cynic inside us want to tell Unilever to fuck off when they tell us to stop cutting down the rainforest ?
16.00 - 17.00
Games Without Frontiers: How video games are pushing boundaries for music
One of the most iconic games in Playstation’s history is WipEout, the futuristic racing game, which is now 22 years old and was recently re-mastered for the PS4 with a brand new soundtrack.
The franchise is famous for breaking cutting-edge dance music to a global audience - the original game featured the likes of the Chemical Brothers, Orbital & The Prodigy for the first time - and the soundtrack helped open up gaming to a whole new audience.
But how in the modern age are videogame soundtracks curated, what’s the process involved and how does it differ from conventional supervision?
Also what opportunities are out there to further exploit the music beyond the ingame license, and how can labels/publishers/artists help maximise these opportunities?
We’ll be looking into this fascinating area with the following panellists…
20.00 - 24.00
Spanish Sync Drinks
The UK sync industry's social institution heads to roofs of Spain's Catalonian capital
at the 5* Hotel Alma
15th September - Estrella Loft
11.00 - 12.00
Passport to Syncsess: Breaking borders with sync.
Our panel discuss the process, issues and wins of breaking artists in different territories via sync. With labels spending fortunes on PR campaigns, tours and advertising to solidify a new territory/market for an artist. Can a sync be just as effective?
Global Head of Sync & Brand Partnerships
12.30 - 13.30
Supervisors are killing real songwriting - FAKE NEWS
With the foundations of our industry built on opinion, preference and subjectiveness, why is it more important than ever to understand the craft of a Supervisor? Are composers, artists and rights-holders changing their musical identity to suit an imaginary mirage of "what is syncable"?
Sync shouldn't be considered to save your career, or put food indefinitely on the table (unless you wrote Black Skinhead). But, knowing the industry as it stands, and the nuances of trends within matching music to media will stand you in pole position. Supervisors are first and foremost music fans. Hell, half of them will have had a failed career as a musician at some point. The term Music Supervisors seems to have been elevated to an untouchable podium of the deity gatekeepers of the sync heavens. When realistically, they're music geeks with mild tinnitus.
The state of the industry is this, yes Flo Rida is on that advert you hate, yes David Guetta "DJ'd" at the Euros closing ceremony, and yes "could you make it a tad more Zimmer" is the autocorrect on some film producers iPhones. But do you really think a supervisor jumped at the chance to make that happen, are you changing your musical approach to suit those kinds of sync stereotypes? "Music supervisors work as storytellers, adapting to the unique needs of each project” wise words from supe veteran Thomas Golubic indeed, and it's true. Ultimately the client makes the decisions.
Each of our panel of supervisors will give their take on current trends within their specialised areas of visual media. What are their outlook, predictions and advice for rights-holders? How can you help them to continue producing top level content?
13.30 - 14.30
The COVERSION Catered LaUNCH
Join us on the Estrella Terrace on Friday, 15th, for the official Coversion laUNCH event. Our headline sponsors, Coversion, will be launching their new sync-focused covers catalogue at LSS this year, hosting a catered lunch, to which all delegates are invited. There will be the usual networking buzz, delicious food and the Cava will be flowing to make our final lunch of the Sessions a celebratory affair. Be their guest from 1.30pm...
14.30 - 15.30
SheSaidSo presents, Tastemaking and curating: Is TV the new radio?
How are playlisting and tastemaking different for TV and Radio, and how do supervisors and DJs curate their shows? In 2017, does Radio play break an artist, or is it a TV sync? Is the official chart and radio listing still relevant, or are we taking our new music from TV shows and their playlists on streaming platforms?
16.00 - 17.00
Supervision in advertising. The pros & cons of independence and in-house
Established and experienced Ad directors keep a roster of preferred music partners. So what happens when the agency has an in-house music team? Is this a forced marriage of creativity? Are the in-house team there to save costs or ensure a high standard of music supervision?
How do rights owners become a preferred music partner? Who set the music budgets on a campaign and do rights-owners need to relinquish certain ownership rights in order to work with ‘in house’ music supervision and/or brands? And can sync agencies help bridge this?
Closing Drinks 20.00 -24.00
A selection of hotels close to the conference venue. The venue is a short walk from the Sagrada Familia. We also reccomend Air BNB. However the given the relatively small size of central Barcelona, hotels across the city are all suitable options via the great Metro connections.